AOKI

White branded cap with turquoise logo placed on fresh lemons in a red bowl

project overview

AT AOKI BAKERY, JAPANESE BAKING TRADITIONS ARE REFLECTED IN SIMPLICITY, BALANCE, AND CARE FOR INGREDIENTS. MADE WITHOUT EGGS AND MILK, AOKI’S BREAD HIGHLIGHTS A SMOOTH TEXTURE AND DELICATE TASTE — A MINDFUL APPROACH ROOTED IN EVERYDAY JAPANESE BREAKFAST CULTURE. THE NAME AOKI SYMBOLIZES FRESHNESS AND NATURAL HARMONY, VALUES THAT DEFINE EVERY LOAF.

project type

Brand Identity & Positioning

year

2025

my role

Brand designer

client

AOKI